Julia's Heart designs logo

Logo and business card fo Julia's Heart Designs

Julia is a crafter of unique one-of-a-kind handcrafted jewelry. She is a creative individual with a strong passion and desire to help others feel special. Julia's personal story is quite amazing and her growth as a person through the years is a testament to her strength.

About the Project

This logo was actually a re-design of a concept I developed in much earlier years. I felt the logo could be simplified from its previous design and that the concept could be improved to better reflect the product behind it. The client wanted to keep some basic elements from the original design in the logo and so I set forth to find a simpler, more elegant combination of the elements.

The Final Design

After much planning and consultation with the client the final design was decided upon. The cursive initials for the designer's name were designed to take the place of the flourishes of the rose in the original design, with the heart flowing into the J. The logomark was then paired with the designer's name in a serif font for print on business cards, and the colours were kept bright and inviting.